Bicycles are our passion. To quote the Pulitzer Prize-winning Californian novelist, William Saroyan, 'The bicycle is the noblest invention of mankind. I love the bicycle. I always have. I can think of no sincere, decent human being, male or female, young or old, saint or sinner, who can resist the bicycle.'
Giant bikes are the only bicycle company that builds every frame from scratch. This makes Giant bikes the Michelin 5 star chefs of the cycle industry. From raw aluminium ore to the final hard lacquered finish, Giant control every aspect of the production of every one of their trademark Aluxx alloy frames. Same with their incredible carbon creations. From weaving the fine Toray filament to the final finished frame, every Giant composite frame is the result of a painstaking 13-day process. Matching this level of quality control with the unique economies of scale that accrue from building 6 million bicycles a year ensures the premium quality that Giant bikes consistently achieve at competitive down-to-earth prices.