{"id":7681,"date":"2019-12-06T00:00:00","date_gmt":"2019-12-06T00:00:00","guid":{"rendered":"https:\/\/wpmigr.edinburghbicycle.com\/blog\/five-reasons-to-shop-local"},"modified":"2026-02-24T12:32:19","modified_gmt":"2026-02-24T12:32:19","slug":"five-reasons-to-shop-local","status":"publish","type":"post","link":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local","title":{"rendered":"Five Reasons to Shop Local"},"content":{"rendered":"<p><img decoding=\"async\" style=\"max-width: 600px\" src=\"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/5516_2325_2294_five-reasons-to-shop-local-1.png\" alt=\"five-reasons-to-shop-local-1.png\" \/><\/p>\n<h2>Shop Local Reason One<\/h2>\n<p>To expand on the graphic above, imagine a high street or local shopping area with only empty shops. No one local uses the area and certainly no visitors make a stop there \u2013 their money goes to the larger chains and shops. The place soon starts to look run down, there is no hustle and bustle and no chance to bumping into that neighbour you haven\u2019t seen in a while.\u00a0 The deserted area entices vandals to make it \u2018their own\u2019 which perpetuates the cycle of a run down area with empty shops and no passers by.<\/p>\n<h2>Shop Local Reason Two<\/h2>\n<p>It\u2019s so easy to jump in the car to a shopping centre or wait at home for a delivery van to deliver your parcel. But if you walk (or cycle!) to your local shops, just think of the number of vehicular journeys that will be cut. Avoiding deliveries mean your purchases won\u2019t come with lots of unnecessary packaging either. <a href=\"https:\/\/www.edinburghbicycle.com\/bikes\/genesis\"> Genesis Bikes Edinburgh <\/a> Bicycle coop work well for deliveries, commutes or leisure ride.<\/p>\n<h2>Shop Local Reason Three<\/h2>\n<p>Small businesses care about their customers and make sure they\u2019re experts in their field so that they can help you make the right choice. Looking for an\u00a0 <a href=\"https:\/\/www.edinburghbicycle.com\/bikes\/electric-bikes\" target=\"_blank\" rel=\"noopener\"> electric bike <\/a> or <a href=\"https:\/\/www.edinburghbicycle.com\/clothing\/thermal-clothing\"> thermal clothing for winter <\/a> , for example, yes you could head down to a national retailer but whose advice are you going to trust more? The local bike shop who has been selling electric bikes for many years, who has a buyer who carefully selects only quality brands and has knowledgeable staff whose passions are all things bike? Or a sales person of a large chain of stores who works in many different departments and who probably doesn\u2019t have a great deal of product knowledge, just really good sales techniques? We\u2019ll let you decide.<\/p>\n<h2>Shop Local Reason Four<\/h2>\n<p>How many times have you looked for a gift for someone (or yourself) and not seen anything you\u2019ve not seen before? Shopping local can change that. By the nature of smaller businesses, they often seek out unusual products or brands. Focusing on what they believe their customers want, not what products will generate the biggest margin for them. Many brands we stock like\u00a0Cycle of Good\u00a0simply couldn\u2019t keep up with the demands and quantities required by chain retailers because their products are handmade and unique.<\/p>\n<h2>Shop Local Reason Five<\/h2>\n<p>While you might not need to use a local shop often, if they don\u2019t exist, you won\u2019t be able to use it when you do need one. Using local shops more frequently mean they are they when you need them. Take us for example, booking your bike into your local bike shop once a year for a service or buying a few bits and pieces from us means that when you need us \u2013 for a last minute repair, gift or just some honest, expert advice \u2013 we\u2019ll be there for you.<\/p>\n<p>So whether it\u2019s on\u00a0 <a href=\"https:\/\/smallbusinesssaturdayuk.com\/\" target=\"_blank\" rel=\"noopener\"> Small Business Saturday <\/a> \u00a0or any other time of the year, pop into your local shops.<\/p>\n<p><strong><a href=\"https:\/\/www.edinburghbicycle.com\/info\/our-shops\" target=\"_blank\" rel=\"noopener\"> SHOP LOCATOR &gt; <\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.edinburghbicycle.com\/info\/about-edinburgh-bicycle-co-op\" target=\"_blank\" rel=\"noopener\"> ABOUT US &gt; <\/a><\/strong><\/p>\n<div class=\"blog-entry-social-media\"><\/div>\n<div class=\"blog-entry-tags\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Shop local and support your community, find something different, be environmentally friendly and benefit for real expertise.<\/p>\n","protected":false},"author":239,"featured_media":7747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-7681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-services"],"featured_image_src":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/05\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg","author_info":{"display_name":"edinburghbicycle","author_link":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/author\/edinburghbicycle"},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five Reasons to Shop Local - Edinburgh Bicycle Cooperative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Reasons to Shop Local - Edinburgh Bicycle Cooperative\" \/>\n<meta property=\"og:description\" content=\"Shop local and support your community, find something different, be environmentally friendly and benefit for real expertise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local\" \/>\n<meta property=\"og:site_name\" content=\"Edinburgh Bicycle Cooperative\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T12:32:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/05\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"493\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"edinburghbicycle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"edinburghbicycle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local\"},\"author\":{\"name\":\"edinburghbicycle\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#\\\/schema\\\/person\\\/bfe55622f0ce0d6870fa3996efee2cf6\"},\"headline\":\"Five Reasons to Shop Local\",\"datePublished\":\"2019-12-06T00:00:00+00:00\",\"dateModified\":\"2026-02-24T12:32:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/05\\\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg\",\"articleSection\":[\"Customer Services\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local\",\"name\":\"Five Reasons to Shop Local - Edinburgh Bicycle Cooperative\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/05\\\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg\",\"datePublished\":\"2019-12-06T00:00:00+00:00\",\"dateModified\":\"2026-02-24T12:32:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local#primaryimage\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/05\\\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/05\\\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg\",\"width\":940,\"height\":493},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/five-reasons-to-shop-local#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five Reasons to Shop Local\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#website\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/\",\"name\":\"Edinburgh Bicycle Cooperative\",\"description\":\"Owned by cyclists for cyclists. Bikes, clothing &amp; accessories, repairs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#organization\",\"name\":\"Edinburgh Bicycle Cooperative\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/04\\\/logo-square-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/04\\\/logo-square-1.png\",\"width\":345,\"height\":468,\"caption\":\"Edinburgh Bicycle Cooperative\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#\\\/schema\\\/person\\\/bfe55622f0ce0d6870fa3996efee2cf6\",\"name\":\"edinburghbicycle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g\",\"caption\":\"edinburghbicycle\"},\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/author\\\/edinburghbicycle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five Reasons to Shop Local - Edinburgh Bicycle Cooperative","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local","og_locale":"en_GB","og_type":"article","og_title":"Five Reasons to Shop Local - Edinburgh Bicycle Cooperative","og_description":"Shop local and support your community, find something different, be environmentally friendly and benefit for real expertise.","og_url":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local","og_site_name":"Edinburgh Bicycle Cooperative","article_published_time":"2019-12-06T00:00:00+00:00","article_modified_time":"2026-02-24T12:32:19+00:00","og_image":[{"width":940,"height":493,"url":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/05\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg","type":"image\/jpeg"}],"author":"edinburghbicycle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"edinburghbicycle","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local#article","isPartOf":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local"},"author":{"name":"edinburghbicycle","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#\/schema\/person\/bfe55622f0ce0d6870fa3996efee2cf6"},"headline":"Five Reasons to Shop Local","datePublished":"2019-12-06T00:00:00+00:00","dateModified":"2026-02-24T12:32:19+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local"},"wordCount":528,"publisher":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/#organization"},"image":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local#primaryimage"},"thumbnailUrl":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/05\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg","articleSection":["Customer Services"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local","url":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local","name":"Five Reasons to Shop Local - Edinburgh Bicycle Cooperative","isPartOf":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local#primaryimage"},"image":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local#primaryimage"},"thumbnailUrl":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/05\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg","datePublished":"2019-12-06T00:00:00+00:00","dateModified":"2026-02-24T12:32:19+00:00","breadcrumb":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local#primaryimage","url":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/05\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg","contentUrl":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/05\/Edinburgh-Bicycle-Coop-Giant-4119-1-940x493-1.jpg","width":940,"height":493},{"@type":"BreadcrumbList","@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/five-reasons-to-shop-local#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.citrus-lime.com\/ebco\/"},{"@type":"ListItem","position":2,"name":"Five Reasons to Shop Local"}]},{"@type":"WebSite","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#website","url":"https:\/\/blog.citrus-lime.com\/ebco\/","name":"Edinburgh Bicycle Cooperative","description":"Owned by cyclists for cyclists. Bikes, clothing &amp; accessories, repairs.","publisher":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.citrus-lime.com\/ebco\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#organization","name":"Edinburgh Bicycle Cooperative","url":"https:\/\/blog.citrus-lime.com\/ebco\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#\/schema\/logo\/image\/","url":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/04\/logo-square-1.png","contentUrl":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/04\/logo-square-1.png","width":345,"height":468,"caption":"Edinburgh Bicycle Cooperative"},"image":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#\/schema\/person\/bfe55622f0ce0d6870fa3996efee2cf6","name":"edinburghbicycle","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g","caption":"edinburghbicycle"},"url":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/author\/edinburghbicycle"}]}},"_links":{"self":[{"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/posts\/7681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/users\/239"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/comments?post=7681"}],"version-history":[{"count":2,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/posts\/7681\/revisions"}],"predecessor-version":[{"id":10428,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/posts\/7681\/revisions\/10428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/media\/7747"}],"wp:attachment":[{"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/media?parent=7681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/categories?post=7681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/tags?post=7681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}