{"id":7548,"date":"2017-01-18T00:00:00","date_gmt":"2017-01-18T00:00:00","guid":{"rendered":"https:\/\/wpmigr.edinburghbicycle.com\/blog\/mavic-wheels-ultimate-bike-upgrade"},"modified":"2026-02-24T14:15:05","modified_gmt":"2026-02-24T14:15:05","slug":"mavic-wheels-ultimate-bike-upgrade","status":"publish","type":"post","link":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade","title":{"rendered":"Mavic Wheels: The ultimate bike upgrade"},"content":{"rendered":"<p><img decoding=\"async\" style=\"max-width: 600px\" src=\"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg\" alt=\"whl-mavic-ksyrium-25-road-front-wheel-system.jpg\" \/><\/p>\n<p>If you own a decent road bike and you want to make it better, the most profound upgrade we\u2019d recommend for most riders is a good set of wheels. That\u2019s why we are proud to announce that from 2017 we are expanding our range from THE bicycle wheel company \u2013\u00a0Mavic.<\/p>\n<p>Mavic were the first bike company to begin manufacturing \u2018system wheels\u2019, that is, wheels where all the components are created under one roof, as opposed to cobbled together from various manufacturers\u2019 parts. The result is wheels that are lighter, stronger, and provide flex-free power transfer. <a href=\"https:\/\/www.edinburghbicycle.com\/info\/blog\/system-wheels\">Read more on system wheels\u2026 <\/a><\/p>\n<h3>CONSIDER JUST A FEW HIGHLIGHTS FROM THEIR ILLUSTRIOUS HISTORY<\/h3>\n<p><strong> 1926: <\/strong> \u00a0Mavic manufactured the first aluminium alloy bicycle rims. This innovation knocked around 450g off the weight of an otherwise identical steel-rim bike and simultaneously improved its braking performance.<\/p>\n<p><strong> 1934 <\/strong> : Mavic introduced the Dura rim \u2013 an alloy rim reinforced with steel eyelets to better support the spokes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 600px\" src=\"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/2416_2014_0203_mavic-spokes.jpg\" alt=\"mavic-spokes.jpg\" width=\"250\" height=\"375\" \/> Antonin Magne won the Tour de France riding on Mavic Dura rims. These rims were painted to look like wood to get round the UCI rules, which disallowed alloy rims as an unfair advantage.<\/p>\n<p>A Tour de France winner bending the rules? Imagine that.<\/p>\n<p><strong> 1973 <\/strong> : Mavic introduced free, neutral mechanical assistance at Paris-Nice \u2013 a tradition they continue to this day at amateur and professional events up to Tour de France level.<\/p>\n<p><strong> 1975 <\/strong> : Mavic created their first radial bearings hub \u2013 the beautifully polished Mavic 500 \u2013 a smooth spinning hardwearing hub that matched the quality of their rims.<\/p>\n<p><strong> 1996 <\/strong> : Mavic launched the Helium wheelset, which is generally regarded as the original <a href=\"https:\/\/www.edinburghbicycle.com\/info\/blog\/system-wheels\">system-built wheelset<\/a>, factory built as a whole entity. Optimised for road mountain stages, the Helium offered minimum weight without compromising lateral stiffness.<\/p>\n<p>The Helium pioneered straight-pull spokes, which eliminated the elbow \u2013 the weak link on most spokes. Both the rim and the hub were drilled specifically to support these spokes to minimise stress and maximise longevity. This reinforcement enabled Mavic to build the wheels with fewer spokes (26 spokes at the front and 28 at the back instead of the usual 32) and to specify a stiffer lighter rim to reduce weight.<\/p>\n<p><strong> 1999 <\/strong> \u00a0\u2013 Mavic took the Helium design and built on it to create the Ksyrium.<\/p>\n<p>Here, Mavic introduced a new IsoPulse hub with bladed oversized Maxtal spokes that were threaded directly (no spoke nipples required) into the equally new FORE rim to create a significantly stiffer wheel that was competitively light.<\/p>\n<p><strong> When the wheel is this laterally stiff, it helps eliminate brake rub and speed-robbing flex. That way the wheel can more efficiently perform its primary job of converting every ounce of your effort into forward motion. <\/strong><\/p>\n<p>A Tour de France winning design from the start, the Ksyrium has evolved over the years and is still considered the benchmark all-rounder road bike wheel design to this day.<\/p>\n<p><strong> 1999 <\/strong> \u00a0\u2013 UST Tubeless \u2013 Mavic worked in close co-operation with their two compatriots, Michelin and Hutchinson, to create the Crossmax UST \u2013 the first mountain bike wheel \/ tubeless tyre system, which enabled riding at lower pressures for improved traction without risking blowouts caused by pinching.<\/p>\n<p>Today, the smooth rolling, puncture resistant benefits of tubeless technology is now crossing over successfully to road tyres too.<\/p>\n<p><strong> 2010 <\/strong> \u00a0\u2013 Wheel \/ Tyre Systems \u2013 having pioneered the wheel system concept, the logical progression for Mavic was to design tyres, which exactly match the profile of the rim to optimise performance.<\/p>\n<p>Today, more and more of Mavic\u2019s better wheels come supplied ready fitted with Mavic Yksion tyres &#8211; we have a wide range of other <a href=\"https:\/\/www.edinburghbicycle.com\/tyres-and-tubes\/tyres\"> bicycle tyres<\/a> available too.<\/p>\n<hr \/>\n<h2>MAVIC ACRONYMS AND INITIALS<\/h2>\n<p>Here\u2019s a selection of the acronyms and initials Mavic have employed since they were founded in the 19 <sup> th <\/sup> \u00a0Century.<\/p>\n<p><strong> MAVIC <\/strong> \u00a0means\u00a0 <strong> Manufacture d\u2019Articles V\u00e9locipediques Idoux et Chanel <\/strong> \u00a0named after the initials of the surnames of company founders, Charles Idoux and Lucien Chanel.<\/p>\n<p><strong> QRM (Qualit\u00e9 de Roulements) <\/strong> \u00a0Silky smooth rolling double sealed cartridge bearing hubs are a feature of even Mavic\u2019s least expensive wheels.<\/p>\n<p><strong> ISOPULSE <\/strong> \u00a0\u2013 Super rigid spokes are direct laced into the rigid hub body to keep spoke tension as even as possible and to transmit power directly from the hub to the rim.<\/p>\n<p><strong> SUP (Soud\u00e9 Usin\u00e9 Process) <\/strong> \u00a0\u2013 here the rim joint is welded then milled for a smooth seamless finish to ensure the rim is absolutely true and the braking surface is judder free.<\/p>\n<p><strong> UB Control (Usin\u00e9 Brut Control) <\/strong> \u00a0the rim\u2019s braking surface is milled to create a more effective braking surface with a smoother joint.<\/p>\n<p><strong> FTS Force Transfer System\u00a0 <\/strong> \u2013 Mavic\u2019s lighter weight aluminium rear freehub is internally reinforced with stainless steel inserts at the pawl-to-hub body contact area to ensure longevity and fast, consistent engagement.<\/p>\n<p><strong> FORE\u00a0 <\/strong> \u2013 Only one wall of the rim is drilled to take the spoke. This strengthens the overall rim structure and improves rigidity.<\/p>\n<p><strong> HH \u2013\u00a0 <\/strong> The rims are \u2018Hammer Hardened\u2019 where the spokes exert greatest stress.<\/p>\n<div class=\"blog-entry-social-media\"><\/div>\n<div class=\"blog-entry-tags\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Upgrading your bike with Mavic Wheels could make a big difference. Learn what is so great about Mavic wheels and why you should consider upgrading.<\/p>\n","protected":false},"author":239,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-7548","post","type-post","status-publish","format-standard","hentry","category-accessories"],"featured_image_src":null,"author_info":{"display_name":"edinburghbicycle","author_link":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/author\/edinburghbicycle"},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mavic Wheels: The ultimate bike upgrade - Edinburgh Bicycle Cooperative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mavic Wheels: The ultimate bike upgrade - Edinburgh Bicycle Cooperative\" \/>\n<meta property=\"og:description\" content=\"Upgrading your bike with Mavic Wheels could make a big difference. Learn what is so great about Mavic wheels and why you should consider upgrading.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade\" \/>\n<meta property=\"og:site_name\" content=\"Edinburgh Bicycle Cooperative\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-18T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T14:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg\" \/>\n<meta name=\"author\" content=\"edinburghbicycle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"edinburghbicycle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade\"},\"author\":{\"name\":\"edinburghbicycle\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#\\\/schema\\\/person\\\/bfe55622f0ce0d6870fa3996efee2cf6\"},\"headline\":\"Mavic Wheels: The ultimate bike upgrade\",\"datePublished\":\"2017-01-18T00:00:00+00:00\",\"dateModified\":\"2026-02-24T14:15:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade\"},\"wordCount\":810,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.edinburghbicycle.com\\\/info\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/04\\\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg\",\"articleSection\":[\"Accessories\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade\",\"name\":\"Mavic Wheels: The ultimate bike upgrade - Edinburgh Bicycle Cooperative\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.edinburghbicycle.com\\\/info\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/04\\\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg\",\"datePublished\":\"2017-01-18T00:00:00+00:00\",\"dateModified\":\"2026-02-24T14:15:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade#primaryimage\",\"url\":\"https:\\\/\\\/www.edinburghbicycle.com\\\/info\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/04\\\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg\",\"contentUrl\":\"https:\\\/\\\/www.edinburghbicycle.com\\\/info\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/04\\\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/mavic-wheels-ultimate-bike-upgrade#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mavic Wheels: The ultimate bike upgrade\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#website\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/\",\"name\":\"Edinburgh Bicycle Cooperative\",\"description\":\"Owned by cyclists for cyclists. Bikes, clothing &amp; accessories, repairs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#organization\",\"name\":\"Edinburgh Bicycle Cooperative\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/04\\\/logo-square-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/wp-content\\\/uploads\\\/sites\\\/222\\\/2025\\\/04\\\/logo-square-1.png\",\"width\":345,\"height\":468,\"caption\":\"Edinburgh Bicycle Cooperative\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/#\\\/schema\\\/person\\\/bfe55622f0ce0d6870fa3996efee2cf6\",\"name\":\"edinburghbicycle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g\",\"caption\":\"edinburghbicycle\"},\"url\":\"https:\\\/\\\/blog.citrus-lime.com\\\/ebco\\\/blog\\\/author\\\/edinburghbicycle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mavic Wheels: The ultimate bike upgrade - Edinburgh Bicycle Cooperative","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade","og_locale":"en_GB","og_type":"article","og_title":"Mavic Wheels: The ultimate bike upgrade - Edinburgh Bicycle Cooperative","og_description":"Upgrading your bike with Mavic Wheels could make a big difference. Learn what is so great about Mavic wheels and why you should consider upgrading.","og_url":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade","og_site_name":"Edinburgh Bicycle Cooperative","article_published_time":"2017-01-18T00:00:00+00:00","article_modified_time":"2026-02-24T14:15:05+00:00","og_image":[{"url":"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg","type":"","width":"","height":""}],"author":"edinburghbicycle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"edinburghbicycle","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade#article","isPartOf":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade"},"author":{"name":"edinburghbicycle","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#\/schema\/person\/bfe55622f0ce0d6870fa3996efee2cf6"},"headline":"Mavic Wheels: The ultimate bike upgrade","datePublished":"2017-01-18T00:00:00+00:00","dateModified":"2026-02-24T14:15:05+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade"},"wordCount":810,"publisher":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/#organization"},"image":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade#primaryimage"},"thumbnailUrl":"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg","articleSection":["Accessories"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade","url":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade","name":"Mavic Wheels: The ultimate bike upgrade - Edinburgh Bicycle Cooperative","isPartOf":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade#primaryimage"},"image":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade#primaryimage"},"thumbnailUrl":"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg","datePublished":"2017-01-18T00:00:00+00:00","dateModified":"2026-02-24T14:15:05+00:00","breadcrumb":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade#primaryimage","url":"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg","contentUrl":"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/3916_2014_0202_whl-mavic-ksyrium-25-road-front-wheel-system.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/mavic-wheels-ultimate-bike-upgrade#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.citrus-lime.com\/ebco\/"},{"@type":"ListItem","position":2,"name":"Mavic Wheels: The ultimate bike upgrade"}]},{"@type":"WebSite","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#website","url":"https:\/\/blog.citrus-lime.com\/ebco\/","name":"Edinburgh Bicycle Cooperative","description":"Owned by cyclists for cyclists. Bikes, clothing &amp; accessories, repairs.","publisher":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.citrus-lime.com\/ebco\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#organization","name":"Edinburgh Bicycle Cooperative","url":"https:\/\/blog.citrus-lime.com\/ebco\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#\/schema\/logo\/image\/","url":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/04\/logo-square-1.png","contentUrl":"https:\/\/blog.citrus-lime.com\/ebco\/wp-content\/uploads\/sites\/222\/2025\/04\/logo-square-1.png","width":345,"height":468,"caption":"Edinburgh Bicycle Cooperative"},"image":{"@id":"https:\/\/blog.citrus-lime.com\/ebco\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.citrus-lime.com\/ebco\/#\/schema\/person\/bfe55622f0ce0d6870fa3996efee2cf6","name":"edinburghbicycle","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/400c52272697a6cf40f9843803061723360eaf4326e2c8e1cc8168830910fc81?s=96&d=mm&r=g","caption":"edinburghbicycle"},"url":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/author\/edinburghbicycle"}]}},"_links":{"self":[{"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/posts\/7548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/users\/239"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/comments?post=7548"}],"version-history":[{"count":3,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/posts\/7548\/revisions"}],"predecessor-version":[{"id":11513,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/posts\/7548\/revisions\/11513"}],"wp:attachment":[{"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/media?parent=7548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/categories?post=7548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/ebco\/wp-json\/wp\/v2\/tags?post=7548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}