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In March 2016, we began a campaign to celebrate women\u2019s cycling here at the Co-op. Why? Because in the wonderful world of cycling, women\u2019s cycling takes a back seat.<\/p>\n
Professional female cyclists are paid much less than their male counterparts, with many of them working part time as well as racing in order to keep doing what they do. The prize money they receive is also much lower, women\u2019s cycling receives much less media coverage, and in general there is far less funding and far fewer opportunities.<\/p>\n
As a sport, professional women\u2019s cycling is undervalued.<\/p>\n
As a mode of transport and a source of fun and exercise, there are also fewer women in the UK who cycle<\/a>. Bike shops tend to be male-orientated, with most of the shop floor dedicated to men\u2019s bikes and clothing. This is true of our own shops, because the large majority of our customers are male, and the majority of people who apply to join the Co-op are also male.<\/p>\n We want all this to change. Over the coming years, we want to see a 50\/50 split of men and women coming into our shops. We want to see more women cycling on the roads and tearing down mountain bike tracks. And we want professional women\u2019s cycling to be taken more seriously.<\/p>\n If you\u2019re organising any women\u2019s cycling events, be sure to let us know so that we can help you publicise them, and if you have any thoughts or comments then please leave them below – especially regarding new women’s gravel bikes<\/strong><\/a>.<\/p>\n Eileen Sheridan, standing at only 4ft 11 inches, remains one of the giants of cycling. Below is one of the posters that we hung in all our shops last year to highlight the incredible accomplishments of several women cyclists in history.<\/p>\n It wouldn’t be a celebration of women’s cycling if we didn’t mention the incredible Liv road bikes for sale<\/a>.<\/p>\n Check out women’s bikes <\/a><\/p>\n Check out women’s clothing <\/a><\/p>\n THIS WEEK\u2019S FAMOUS CYCLIST <\/strong><\/h2>\n
EILEEN SHERIDAN, AKA \u2018THE MIGHTY ATOM\u2019 <\/strong><\/h3>\n
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