{"id":7429,"date":"2017-06-30T00:00:00","date_gmt":"2017-06-30T00:00:00","guid":{"rendered":"https:\/\/wpmigr.edinburghbicycle.com\/blog\/united-we-ride-what-its-all-about"},"modified":"2026-02-24T13:50:04","modified_gmt":"2026-02-24T13:50:04","slug":"united-we-ride-what-its-all-about","status":"publish","type":"post","link":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/united-we-ride-what-its-all-about","title":{"rendered":"United We Ride | What it&#8217;s all about"},"content":{"rendered":"<p>We\u2019re not elitist here at the Edinburgh Bicycle Cooperative. We believe cycling is for everyone, whether you\u2019re into commuting, mountain biking, road cycling, touring or just pottering about. While our shop staff and mechanics are true diehards, some of us only cycle on the odd weekend or purely for commuting \u2013 just like many of you.<\/p>\n<p>Our new TV campaign \u2018United We Ride\u2019 features all our own Co-op members (except Flo, she\u2019s only 6 years old) and the poem that you can hear in the voiceover reflects some of what we get out of cycling; freedom, adventure, personal fulfilment and a sense of camaraderie. We hope you, as a fellow cyclist, identify with some of those things too.<\/p>\n<p style=\"text-align: center\"><strong> United We Ride <\/strong><\/p>\n<p style=\"text-align: center\"><em> Water, chains, helmet, shorts. <\/em><br \/>\n<em> Daily grind, lift from my thoughts. <\/em><\/p>\n<p style=\"text-align: center\"><em> Sun, rain, dusk and dawn. <\/em><br \/>\n<em> The bike and I, adventures to own. <\/em><\/p>\n<p style=\"text-align: center\"><em> No longer one, for we are more. <\/em><br \/>\n<em> Through streets and hills, past lakes and shore. <\/em><\/p>\n<p style=\"text-align: center\"><em> Speed, sweat, oil and pride. <\/em><br \/>\n<em> Forever and a day, United We Ride. <\/em><\/p>\n<p>We don\u2019t have any of the advertising money that big retailers have \u2013 we\u2019re a cooperative, not corporate \u2013 but we make up for it with serious passion and real expertise for all things cycling, as well as with sheer grit and determination. We all muck in when the Co-op and our customers need us.<\/p>\n<p>Most importantly, we\u2019re here to make sure you get the most out of cycling, whether it\u2019s through bike maintenance classes, mechanical support at events, advice on bike routes, or offering great bikes and kit. But it\u2019s you who make our jobs worth doing, and together we\u2019re all part of the wonderful tribe that is the cycling community.<\/p>\n<p>We\u2019ll see you out there!<\/p>\n<p>Love from the Edinburgh Bicycle Cooperative<\/p>\n<p><img decoding=\"async\" style=\"max-width: 600px\" src=\"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/2016_2402_1150_bike-coop-group-picture.jpg\" alt=\"bike-coop-group-picture.jpg\" \/><\/p>\n<p style=\"text-align: center\">CRAIG,\u00a0CUSTOM HELMET DESIGNER FOR THE PROS<\/p>\n<p style=\"text-align: center\">EILEEN , AN ACTUAL PRO CYCLIST (REALLY)<\/p>\n<p style=\"text-align: center\">RICARDO , FORMER MONDRAKER HEAD MECHANIC<\/p>\n<p style=\"text-align: center\">SIMON , UNAPOLOGETIC ELECTRIC BIKE ENTHUSIAST<\/p>\n<p style=\"text-align: center\">GED, THE LONGEST-SERVING CO-OP MEMBER (SINCE 1977!)<\/p>\n<p style=\"text-align: center\">GARY, STILL TERRIBLE AT WHEELIES<\/p>\n<p style=\"text-align: center\">ALEXIS, E-BIKE TOURING BUSINESS OWNER<\/p>\n<p style=\"text-align: center\">And many more to follow in the coming weeks\u2026<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" style=\"max-width: 600px\" src=\"https:\/\/www.edinburghbicycle.com\/info\/wp-content\/uploads\/sites\/222\/2025\/04\/4216_2402_1148_win-a-tshirt-master.png\" alt=\"win-a-tshirt-master.png\" \/><\/p>\n<h5 style=\"text-align: center\"><span class=\"image-caption\"> We\u2019re giving away 5 limited edition \u201cBorn to Cycle (Forced to Work)\u201d t-shirts this month!\u00a0 <\/span><\/h5>\n<hr \/>\n<h2>ABOUT THE CO-OP<\/h2>\n<p>We\u2019ve been a worker\u2019s cooperative since we opened in Edinburgh in 1977 under the name \u201cRecycles,\u201d and we\u2019ve grown from a small handful of friends to over 100 Co-op members in bike shops in Edinburgh, Aberdeen, Newcastle and Leeds. We all own a part of the business and get a say on the direction of the business.\u00a0 <a href=\"https:\/\/www.edinburghbicycle.com\/info\/about-edinburgh-bicycle-co-op\"> Read more about the Co-op <\/a><\/p>\n<hr \/>\n<p>BACK TO THE\u00a0 <a href=\"https:\/\/www.edinburghbicycle.com\/info\/blog\"> BLOG <\/a><\/p>\n<div class=\"blog-entry-social-media\"><\/div>\n<div class=\"blog-entry-tags\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We believe cycling is for everyone, whether you\u2019re into commuting, mountain biking, road cycling, touring or just pottering about.<\/p>\n","protected":false},"author":239,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-7429","post","type-post","status-publish","format-standard","hentry","category-customer-services"],"featured_image_src":null,"author_info":{"display_name":"edinburghbicycle","author_link":"https:\/\/blog.citrus-lime.com\/ebco\/blog\/author\/edinburghbicycle"},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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