One good thing about Black Friday for us is that it’s an opportunity to reflect on the value of our offer to you, our customers.
Value is fundamental to what we do, and not just on the Friday after Thanksgiving (whenever that is). Value is our obsession all year round.
Value can mean price reductions. You’ll find money off hundreds of items every day of the year at the Bike Co-op, simply by clicking the Special Offer button on the top our website home page. Some of these are reduced by only a little because we automatically price track our competitors so that you don’t have to, but we also regularly offer hundreds and even thousands of pounds off bikes.
Value can be designed into the product. For instance, our own Revolution bikes are all about making quality bikes more affordable. Even better, every Revolution bicycle is now on offer with adult bikes starting at just £199 and kids’ bikes at £149. We also manufacture our own kit, like lights and locks, which is not only good value for money but designed just how we like!
Value is also about ranging the best bikes and best equipment we can at every price point. Only then can we be confident you’ll have a great experience whenever you shop with us.
For instance, the reason we stock a wide range of bikes from Giant, the world’s biggest bicycle company, is because their frames are so meticulously built and they have a great habit of offering the best spec at every price point.
We also love to champion smaller bike companies when they deliver especially good value. One such example arrived this week – the 2017 Marin Hawk Hill 27.5.