Here at the Co-op we’re delighted to be supporting the Love To Ride Edinburgh Cycle Challenge, a three week cycling event from 1 – 21 March funded by City of Edinburgh Council. The challenge encourages new and occasional cyclists to get on their bike, as well as rewarding regular riders. It’s free to all organisations and individuals living or working in Edinburgh.
How to join and win goodies (including one of our NEW bikes!)
If you live or work in Edinburgh, all you need to do is:
- Register for free on the website: www.lovetoride.net/edinburgh
- Encourage colleagues and friends to take part.
- Ride a bike anywhere for 10 minutes or more between 1 – 21 March, log the ride online and win some great prizes.
- Workplaces across Edinburgh compete on leaderboards to get the most people on bikes!
It’s really easy to get involved and offers a range of benefits for individuals as well as employers. A ten minute bike ride is accessible to most people, plus it’s all about participation and not distance – cycle 1 or 100 miles and there’s the same chance of winning a prize.
For those of you who are a tad competitive
The challenge also fosters a bit of friendly competition between businesses and individual departments within organisations. The leaderboard is a fun way to encourage more colleagues to jump on a bike and rediscover the joys of cycling. But even if your workplace isn’t interested in getting involved, you can sign up as an individual and still take part. There’s no reason not to register, really!
What’s particularly interesting about the challenge is the behaviour change model that encourages more people to get cycling. On average, around 40% of non and occasional cyclists that participate in the challenge stay riding after the challenge finishes. The model is well established and successful.
Get your friends involved
There are plenty of prizes up for grabs, and all for just ten minutes on a bike. If you know anyone in the city that’s been toying with the idea of cycling or just needs a bit of a nudge, then this could be just what they need to rediscover the joys of travel by two wheels.
With the myriad of benefits cycling brings for you, friends and colleagues, what’s to lose with the Edinburgh Cycle Challenge? Challenge Manager Claire Connachan is encouraging organisations and individuals across the city to get involved; you can drop her an email on email@example.com. The Edinburgh Cycle Challenge is free and good fun, so register here and get on your bike!