Liv’s ambition is ‘to make cycling more approachable and appealing to women’. As far as we know, Liv is the only global women’s bicycle brand that is entirely staffed by women. From designers to engineers and managers – every employee is a woman. That’s exceptional in the bike trade. You can read about some of the designers and engineers of Liv here. The fact that Liv is a semi-autonomous part of Giant – the world’s largest quality bicycle manufacturer – helps ensure every Liv bike is exceptional too in terms of the quality of spec on offer at every price point. The same quality and value for money shines through in Liv’s cycling clothing and accessories range too.
Most important of all, every item of Liv cycling clothing, accessory and bike is produced to fulfil one simple aim – to encourage women to live cycling. That’s why they came up with the Liv name. To this end, every bicycle they produce is built to their 3F philosophy, best described by Liv themselves.
Liv Cycling Helmets
Liv Infinita – £49.99 [was £79.99]
Liv’s best MTB lid is super-vented. Its moto-style visor is infinitely adjustable to ensure an unrestricted view ahead. The flat section at the front of the helmet is perfectly shaped to take a GoPro stick-on mount.
Liv Rev Women’s Helmet – £39.99 [was – £79.99]
A pro-quality women’s road bike helmet with superb ventilation to prevent overheating. The Liv Rev’s low profile and its lack of visor means this helmet won’t obstruct your vision when you look ahead when riding low on the drops – as can happen if you wear a mountain bike lid.
Liv Cycling Clothing
Liv Delphin Rain Jacket – £89.99
The Liv Delphin Rain Jacket is a super lightweight (170g!) which packs away nice and small. With a simple design (one left hand side pocket with zip), velcro adjusters at the wrists and soft ProTextura Plus fabric is ideal for the unpredictable UK weather.
Liv Mossa Shorts – £27.99 [was £34.99]
Lycra shorts remain one of the best guarantees of comfort in the saddle. Liv Mossa shorts stand out for their TransTextura fabric’s wicking action, their Core Comfor anti-odour, anti-bacterial synthetic chamois and their safety-conscious Liv 3M Scotchlite logo on each leg.
Liv Beliv Shorts – £31.49 [was £39.99]
These are like Liv Mossa Shorts with a welcome splash of colour.
Liv Beliv Short Sleeve Jersey – £31.49 [was £44.99]
Who doesn’t love a matching outfit? This top, created to perfectly complement the Beliv shorts has Silicone grippers to keep the lower hem in place and has three rear storage pockets.
Liv Beliv Long Sleeve Jersey – £49.99
If it’s getting a little chilly, or you just like a little more coverage, the BeLiv long sleeve jersey is a great alternative to the short sleeve jersey above.
Liv Hearty Long Fingered Gloves – £24.99
Warm, wind-resistant and grippy, these gloves (which are touch-screen compatible) are essential for winter cycling (and go perfectly with the wider Liv cycling clothing range!).
Liv’s unique 3F design philosophy ensures that as a female rider, you are getting the best bike for your riding style. 3F stands for ‘Fit, Form, Function’. These are the elements that guide Liv engineers and designers as they create your bike.
Liv bikes are designed for women. Attention is paid to inseam, torso and arm length when creating frame geometry, as well as the dynamics of how women generate pedalling power. Liv bikes place a rider in an ideal balance point over the bottom bracket, increasing efficiency, balance and control. It all adds up to premium ride quality.
Our engineers and designers work together to give Liv bikes the unique look that distinguishes them from the crowd, but also delivers an exceptional riding experience. From crafting the lightest, smoothest-riding frames possible to creating distinctive colour and graphic combinations, the Liv/Giant team wants your heart to soar when you look at your bike – and when you ride it.
Liv defines function by how well the bike performs when ridden in its element. Liv strives to create lighter, faster performance-level bikes, more comfortable and confidence-inspiring sport-level bikes and more exciting and easier-to-ride lifestyle bikes. Whether your ideal bike is on-road, off-road or X-road, it is Liv’s goal to exceed expectation.’
This ethos is followed through at every level.