2nd March 2016

Love Bikes, Liv Kit: Liv Bicycle Clothing and Helmets for Women

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Liv’s ambition is ‘to make cycling more approachable and appealing to women’. As far as we know, Liv is the only global women’s bicycle brand that is entirely staffed by women. Liv bicycles’ designers, engineers, and managers – every employee is a woman. That’s exceptional in the bike trade. The fact that Liv is a semi-autonomous part of Giant – the world’s largest quality bicycle manufacturer – helps ensure every Liv bike is exceptional too in terms of the quality of spec on offer at every price point.

The same quality and value for money shines through in Liv’s growing range of helmets such as the Liv Infinita, and clothing such as the ATB Fera Women’s Shoe.

Most important of all, every Liv bicycle and piece of kit is produced to fulfil one simple aim – to encourage women to live cycling. That’s why they came up with the Liv name. To this end, every bicycle they produce is built to their 3F philosophy, best described by Liv themselves.

Liv Infinita £79.99

Liv Infinita womens cycling helmet

Liv’s best MTB lid is super-vented. Its moto-style visor is infinitely adjustable to ensure an unrestricted view ahead. The flat section at the front of the helmet is perfectly shaped to take a GoPro stick-on mount.

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Liv Terra Long Sleeve Jersey £44.99

liv terra long sleeve jersey

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The Liv Terra Long Sleeve Jersey offers the flap-free streamlined fit and the three rear pockets you would expect from an authentic cycling jersey in a more winter-weight (but still breathable) Transtextura fabric.

Liv Mossa Shorts £34.99

Liv mossa womens cycling shorts

Lycra shorts remain one of the best guarantees of comfort in the saddle. Liv Mossa shorts stand out for their TransTextura fabric’s wicking action, their Core Comfor anti-odour, anti-bacterial synthetic chamois and their safety-conscious Liv 3M Scotchlite logo on each leg.

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Liv Beliv Shorts £39.99

Liv beliv womens cycling shorts

These are like Liv Mossa Shorts with a welcome splash of colour.

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Liv Vento Short Sleeve Jersey £44.99

Liv Vento short sleeve womens jersey

There’s something about the Liv Vento’s white collar, zip and cuffs that add extra class and visibility to this already good looking black cycling top.

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Liv Passion Short Finger Gloves £14.99

Liv passion short finger womens cycling glove

Continuing the black and white theme, these Amara-palm track mitts match the Liv Vento Jersey (or with any other top you choose to wear).

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Liv Race Day Glove Short £14.99

Live race day womens cycling gloves

Race Day Gloves are an extra lightweight pair of track mitts, so they’re especially wearable on warm sunny days.

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Liv’s Philosophy

Liv’s unique 3F design philosophy ensures that as a female rider, you are getting the best bike for your riding style. 3F stands for ‘Fit, Form, Function’. These are the elements that guide Liv engineers and designers as they create your bike.

Fit
Liv bikes are designed for women. Attention is paid to inseam, torso and arm length when creating frame geometry, as well as the dynamics of how women generate pedalling power. Liv bikes place a rider in an ideal balance point over the bottom bracket, increasing efficiency, balance and control. It all adds up to premium ride quality.

Form
Our engineers and designers work together to give Liv bikes the unique look that distinguishes them from the crowd, but also delivers an exceptional riding experience. From crafting the lightest, smoothest-riding frames possible to creating distinctive colour and graphic combinations, the Liv/Giant team wants your heart to soar when you look at your bike – and when you ride it.

Function
Liv defines function by how well the bike performs when ridden in its element. Liv strives to create lighter, faster performance-level bikes, more comfortable and confidence-inspiring sport-level bikes and more exciting and easier-to-ride lifestyle bikes. Whether your ideal bike is on-road, off-road or X-road, it is Liv’s goal to exceed expectation.’

Liv.

This ethos is followed through at every level.

If you’re looking for a best-value women’s hybrid bike, check out a Liv Alight.

If you’re more interested in the best spec’d hardtail mountain bike for the money, a Liv Bliss must be a contender.

If you’re dreaming of taking road biking to another level, consider a Liv Avail or Envie Advanced, designed and built by the same people who created the carbon bikes ridden by Marianne Vos to Olympic and World Championship glory.

Whichever one you opt for, Liv guarantee that every bike they create is built to make life better.

Shop all Liv Clothing

See more women’s helmets

See our bestselling Liv bikes

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