It featured a 100-mile cycle on the Sunday through Bakewell and the surrounding hills and villages, with the proviso that you rode it on a pre-1987 bike. Despite this restriction, 3,500 people signed up for the ride.
Never ones to back out of a challenge, we accepted Eroica’s invitation to provide mechanical backup at four of the ride’s rest stops. What’s more, we ran a mini shop from our gazebo on the Friday and Saturday to offer pre-ride fixes and to offer a selection of last minute essentials for sale.
We honestly didn’t know how this event would fly.
However, the 10 folk from our Sheffield, Leeds and Manchester shops who worked that weekend all agreed – Eroica Britannia rules.
Here are more staff comments interspersed with the photos they took. If they don’t make you want to go next year, you must have a heart as hard as Reynolds steel…