What it means to be a co-op
Back in the Edinburgh of 1977, when there were so few bike shops you’d have to book your repairs several months in advance, 3 bike nuts named Gerry, Chris and Morag came together to start a workers’ co-operative.
They believed that being a workers’ cooperative was a fairer, better way of doing things. Instead of working to line the pockets of a corporate fat-cat, they thought it would be better to build a company where the workers had an equal say in the business, and profits would be shared equally among the employees.
Our philosophy is to run the kind of shops that we want to shop in.
Almost 4 decades later, the Edinburgh Bicycle Cooperative has grown to employ over 150 workers with shops across the UK, and we produce our very own line of Revolution Bikes and accessories. After working with us for a year, every employee is invited to become a member of the Co-op with an equal share in the business, and a vote at our AGM. What that means is that we’re all in it together – and that makes it a great place to be.
The most trusted bicycle retailer in Britain
Aside from looking after each other, we want to be the most trusted bicycle retailer in the UK. For us this means providing our customers with brilliant service and fantastic products; We aim to offer the richest selection of bicycles and equipment from the most interesting brands in cycling, so that we can cover every cyclists’ needs – whether you’re an enthusiast or a complete beginner, a downhill racer or a Brompton commuter.
We also offer prices that are as competitive as we can manage without interfering with the quality of the Cooperative experience. We want to build a relationship with you, and we try to offer the lowest prices that allow us to hire the knowledgeable and experienced staff that you deserve to interact with.
At its heart, our philosophy is to run the kind of shops that we want to shop in – and we hope that you do too!
We always try and do right by our customers, and we hope that they’ll try and do right by us. That’s why we offer 100% faff-free returns. If you think it’s broken, or not working as well as it should, or maybe if you’ve just changed your mind, then you can bring it back.
You can also choose to put your name against anything you buy from us, which means you’ll never have to hunt down your receipt – all you need is your email address and postcode. It also means that if you buy something in one of the shops but want to return it online, or vice versa, you can.
And if your bike’s been stolen – God forbid! – then our bike frame numbers come in handy when you report it to the police.
Fairer Prices through Price Tracking
Price Tracking means we’ve introduced a rolling programme to reduce the price of hundreds of cycle clothing and accessory lines to match our competitors’ promotions. Price Tracking replaces our previous Price Match offer.
The benefits for you, our customer, is that unlike the old Price Match guarantee where you had to do the research, we will do the sleuthing for you. As a co-op, we want to create the kind of stores we would shop in ourselves, confident in the knowledge that our accessories and clothing prices will consistently match our competitors’ best offers.
To put it another way: when it comes to price checking, trust us to do the legwork. That way, you can save your legs for what they were made for – riding your bike.
Read more about Price Tracking at the Co-op