And it's little wonder that thousands of cyclists contact Edinburgh Bicycle Co-op every year, asking us to support a whole range of worthwhile cycling-related projects, clubs, events, races and endeavours. As a socially responsible workers' co-op involved in the cycling community, we obviously feel 100% empathy with such ventures. After all, most of us work at Edinburgh Bicycle Co-op because we are passionate about cycling - the greenest form of transport ever invented. Most of us have been, or are, members of cycling clubs and/or campaign groups.
This creates a dilemma. It is in our co-operative ethos to treat every customer equally. We regard every cyclist who walks into one of our stores, or visits our website, as a good cause. If we offered free goods or a discount to somebody because he was a member of a club or because she was riding from Land's End to John o' Groats, it wouldn't be very fair on the previous customer who paid full whack.
- We sincerely believe the best service we can offer our customers is to run a small chain of smart, attractive bicycle shops including edinburghbicycle online.
- Shops with a world-class range of cycle equipment and services, so there's every chance we'll have what you require.
- Shops that endeavour to cater for every cyclist: beginner or expert, young or old, man or woman, rich or poor, MTB or road.
- Shops staffed by enthusiasts who take a pride in offering sound advice.
- Shops where, even if your great adventure is just a ride to school or work, you will be treated with the same respect and equality as would the hero riding from Alaska to Patagonia.
- Shops, we trust, you would actually want to visit.
On top of our bread-and-butter shop-keeping activities, we believe in supporting a number of events that raise the profile of cycling. That's why we commit hundreds of people-hours and thousands of £££ (10% of our projected net profit) sponsoring or supporting events that will be enjoyed by thousands of cyclists.
These include:
Given such commitments, I hope you understand why, even though we are with you in spirit, we politely decline nearly every individual request for sponsorship.