Endura are based in Livingston, near Edinburgh. It therefore feels natural for us to regard Endura as not just a supplier and more as a partner. This relationship goes way back to 1994, when Edinburgh Bicycle Co-op was the first bike shop in Britain to sell Endura clothing.
Today, thanks in part to the success of their Racing Team, Team NetApp-Endura, and their appointment as clothing supplier for the Movistar WorldTour Team, Endura cycle clothing is admired far beyond the UK. The fact that demand for their clothing is soaring in the highly competitive markets of Germany and the USA is testament to Endura’s ability to deliver high quality cycle clothing that is very good value for money.