Bicycles are our passion. To quote the Pulitzer Prize-winning Californian novelist, William Saroyan, 'The bicycle is the noblest invention of mankind. I love the bicycle. I always have. I can think of no sincere, decent human being, male or female, young or old, saint or sinner, who can resist the bicycle.'
Specialized bikes have been such a consistent innovator, it’s little wonder it has been the Bike Co-op’s best selling brand for the past 3 decades. What makes Specialized bikes truly exceptional is their ability to continually develop their race-proven technologies, whilst always striving to make their innovations available at more accessible prices.